2017考研英语阅读每日精选电商本土优势.docVIP

2017考研英语阅读每日精选：电商本土优势 　　在考研英语中，阅读分数可谓是占到了总分的半壁江山，正所谓“得阅读者得考研”。对于备考考研的同学们，在平时的复习中一定要拓展阅读思路，各类话题都要关注，这样才能在整体上提升考研英语阅读水平!一起来学习吧! 2016考研英语阅读题源经济学人文章：电商本土优势 　　E-commerce in South-East Asia 　　东南亚电商 　　Home-field advantage 　　本土优势 　　The global online-shopping giants may not find iteasy to conquer the region 　　全球的电商巨人可能都难以征服这一地区 　　TROPICAL rain pounds on the roof of a cavernouswarehouse near Jakarta, Indonesias capital. Inside, youngsters in orange T-shirts haul aroundclothes, luggage and electrical goods for Lazada, an e-commerce firm, which has just movedin. The 12,000 square metre space is three times the size of the depot it has vacated, but italready looks full. Three years ago Lazadas entire stock filled a storeroom the size of a studioflat, recalls Magnus Ekbom, its twenty-something boss in Indonesia. 　　在印尼首都雅加达，热带大雨滂沱之下，密布着洞穴一样的仓库。印尼电商Lazada刚刚进驻于此，来来往往的年轻人穿着橙色T恤，运输着衣服，箱子以及电子产品。这片区域占地12000平方米，是Lazada旧仓库的三倍，但如今看上去也满了。二十多岁的印尼老板Magnus Ekborn回忆说，三年前，Lazada的全部库存也不过是个小单间大小。 　　Internet shopping accounts for less than 1% of all purchases in South-East Asia—a region twiceas populous as America, where the proportion is nearly 10%. But surging smartphone use anda broadening middle class mean the market is set to multiply; perhaps fivefold by 2018,reckons Frost Sullivan, a consulting firm. Since it launched in 2012 Lazada has laid claimto six South-East Asian countries, largely unchallenged by e-commerce giants such asAmazon of the United States, Alibaba of China and Rakuten of Japan. It may soon have to fightthem for its territory. 　　在线购物占据了东南亚全部消费的不到1%，而该地区的人口是美国的两倍，后者的在线购物占比接近10%。但是智能手机的广泛使用，以及日益增长的中产阶级意味着这个市场必将扩大;咨询公司FrostSullivan判断，截止到2018年市场将扩大到五倍。自Lazada2012年成立以来，其宣称将进军6个东南亚国家，而且基本并未受到其他电商巨人的挑战，比如美国亚马逊，中国阿里巴巴以及日本乐天。可能Lazada很快就要同上述各家竞争，以捍卫自己的市场份额。 　　Lazada was created by Rocket Internet, a Berlin-based investor and incubator that cranks outstartups designed to dominate emerging markets. Rocket still holds a 24% stake, thoughLazada has now raised more than $600m from investo