Session2-01.pptVIP

Session 2: Conceptualize Information Systems from various Perspectives Data, information and knowledge What is Information Systems ? Information systems from systems perspective Information Systems from function perspective Information systems from application perspective Information systems from business perspective Information systems from information management 1、DATA INFORMATION KWONLEDGE DATA: Streams of raw facts representing events such as business transactions, simple observations of the state of the world Easily structured Easily captured on machines Often quantified Easily transferred INFORMATION: Data endowed with relevance and purpose, or, Clusters of facts meaningful useful to human beings in processes such as making decisions. Requires unit of analysis Need consensus on the meaning Human mediation necessary DATA INFORMATION KWONLEDGE KNOWLEDGE Information from the human mind (includes reflection, synthesis, context ) Information synthesized and contextualized to provide value. Hard to structure Difficult to capture on machining Hard to transfer What is Information Systems? From Application Perspective CASE: Cisco Systems Founded in late 1984. Industry characteristics: Technology change fast Many players: compete intensively Complex environment: many technologies co-exist CEOP: “if you dont stay ahead of trends, theyll destroy everything you work for and tragically disrupt the lives of your employees.”. Cisco Systems’s Strategy Vision: to provide an end-to-end single vendor solution that provides more value as integrated set than any best-of-breed implementation from multiple vendors. Goal: to be the market leader in all of the markets in which it operates. Products: A broad range of network hardware products; IOS software which provides network services and enables networked applications Professional services in network service design and implementation Technical service and support Cisco’s Products Cisco Systems’s Strategy Customer sa