Socialnetworkanalysis.ppt

Social network analysis Chris Snijders Dept of Technology Management Cap. group Technology Policy Eindhoven University of Technology Eindhoven, The Netherlands c.c.p.snijders@tm.tue.nl [note: material partly collected online!] Program 9:00 – 12:30 and 13:30 – 17:00: 09:00 – 09:15: A brief inventory 09:15 – 10:30: Introduction to social network analysis and social capital theory, typical research questions 10:30 – 10:45: break 10:45 – 12:30: Some classic social network studies 12:30 – 13:30: Lunch 13:30 – 14:30: Network concepts and network measurements 14:30 – 15:15: Dealing with network analysis 15:15 – 15:30: break 15:30 – 16:15: A brief look on network analysis software 16:15 – 17:00: Leftovers / assignment … Note: slides will be available online later We live in a social space We live in a connected world Example network (source: Borgatti) Example network: a food “chain” Why do networks matter? Why do networks matter? “practical classics” The network perspective The network perspective Origins of social network research Main development in social sciences in the 30’s. Psychology sociometry and sociograms (Moreno) groups interact with their environment (Lewin) - suggestion to use vector theory and topology to model this “balance theory” (Heider) Anthropology E.g., Hawthorne experiments (Mayo) 50’s: conflicts in groups (Barnes, Bott, White) And: mathematics has been working on “points and lines” (graph theory) for a long time. Increasing popularity Social network researchers congregate at the Sunbelt Conference Informal conferences in mid-late 1970s Toronto (1974); Hawaii Formalized as Sunbelt 1981 – annual Normal Rotation: SE US, US West, Europe Slovenia (2004); Charleston (Feb 2005), Vancouver? The International Network of Social Network Analysis (INSNA) Founded by Barry Wellman in 1976-1977 Sabbatical Travel Carried Tales Nick Mullins: Every “Theory Group” Has an Organizational Leader Owned by Wellman until 1988 as smal