年客牛仔(第十组).docVIP

关于“年客”牛仔的市场选择及产品定位的营销策划 营销1023班：第十组 成员: 吴丽萍 苟春燕 陈 进 罗 蔚 完成日期：2012年4月18日 目录 1、产品简介·········································（3） 2、策划背景·········································（3） 3、策划目的·········································（3） 4、市场分析·········································（4） 5、产品自身分析·····································（4） 6、竞争者分析·······································（5） 7、Swot分析········································（7） 8、目标市场选择·····································（7） 9、产品定位·········································（8） 10、营销策划·········································（8） （1）活动一··········