深度契合：加多宝茶与西安文化.docVIP

目录 目录 1 前言： 2 一．传奇加多宝 3 1. 加多宝集团简介 3 2. 加多宝集团的卓越理念 3 3. 加多宝的品牌文化 4 4. 加多宝集团的公益宣传 4 5. 加多宝与西安人文化生活的联系 5 二. 文化好西安 6 1.西安市的民俗文化 6 （1）西安市民俗文化的资源特色 6 （2） 西安民俗文化的现状 6 （3）西安市民俗文化发展策略 6 2. 西安市的历史文化 7 （1）文明的发祥地 7 （2） 革命圣地 7 3.西安人的饮食文化 8 4. 加多宝凉茶的文化立足点 8 三.六创广告公司市场部调研总结 9 前言 文化是产品组成要素为消费者提供产品一般形式之上的附加利益现代的市场竞争焦点主要存在于产品的附加层次，销学专家莱维出：营从市场营销的定义中分析文化与市场营销的密切联系的竞争不是在厂的产品生产是在产品的包目市场上的产品同质化日益突出企业要赢得市场竞争成功，过培植产中蕴藏的文加多宝集团以发扬传统，追求卓越，优质管理，顾客第一为产品质量方针。搭建了由产品原材料采购、生产制造、市场流通销售至售后服务全过程的质量管理体系。集团始终坚持，产品的品质要从源头开始严谨管控。为此，集团建立了“王老吉”本草植物原料的种植基地，并在所有的种植基地采用GAP（良好农业规范）种植标准。 参考文献： 总经理： the party. Focus on honesty and self-discipline standards of four clean four consciousness, hold the work principle and various violations of party discipline punishment ... 2. series spoke. To XI on ruling acting political XI General Secretary series important speech reading (2016 version) XI General Secretary important speech articles selected (leaders reading) and out poverty for basic textbook, in-depth learning understand XI General Secretary series important speech spirit and on Fujian work of series important indicates spirit, understand on reform development stable, and Interior diplomatic defense, and rule party ruling army of important discusses, understand throughout which of Marx doctrine position views method, Grasp the true faith through the pursuit of, historical sense, sincere feelings for the people, pragmatic style of thought. Should pay attention to the overall grasp and master relationship and prevent fragmentation. Address learning series, attention should be paid based on persisting and developing socialism with Chinese characteristics to the theme, focuses on understanding comrade XI Jinping as General Secretary of the CPC Central Committee on governance of the new concept of new ideas and new