CSS Separating Design and Content .pptVIP

CSS: Separating Design and Content Kevin Campbell Duke University/G Assumptions You know HTML You do not know CSS You care about aesthetics and function You have 50 minutes to kill What We’ll Do What is CSS? View some code and talk basics Why use CSS? Advantages to Workflow Cost Savings Implementations Resources What are Cascading Style Sheets? Created by Hakon Wium Lie of MIT in 1994 Has become the W3C standard for controlling visual presentation of web pages Separates design elements from structural logic You get control and maintain the integrity of your data Let’s See Some Code Sample Style sheet Rule Structure Selectors Element Selectors – (refer to HTML tags) H1 {color: purple;} H1, H2, P {color: purple;} Contextual – (refer to HTML, but in context) LI B {color: purple;} Selectors Class Selectors H1 CLASS=“warning”Danger!/H1 P CLASS=“warning”Be careful…/P ……. In your HTML code - H1.warning {color: red;} OR to an entire class… .warning {color:red;} Applying CSS to HTML Style rules can be applied in 3 ways: Why CSS? Advantages to Workflow Cost Savings You WILL Be Cooler Advantages of CSS Workflow Faster downloads Streamlined site maintenance Global control of design attributes Precise control (Advanced) Positioning Fluid layouts Advantages of CSS - Cost Savings Cost Savings Reduced Bandwidth Costs One style sheet called and cached Higher Search Engine Rankings Cleaner code is easier for search engines to index Greater density of indexable content Advantages of CSS - Cost Savings Faster download = better usability Web usability redesign can increase the sales/conversion rate by 100% (source: Jakob Nielson) CSS requires less code Tables require spacer images Entire table has to render before content CSS can control the order that elements download (content before images) Advantages of CSS - Cost Savings Increased Reach CSS website is compatible w/ many different devices In 2008 an est. 58 Million PDA’s will be sold (Source: eTF) 1/3 of the world’s populat