Crisis communication.pptVIP

Crisis communication 危机沟通 No matter how good your business is ,it is inevitable that at some stage you are going to face a very difficult situation that qualifies as crisis. For crisis communication, it is essential that information be communicated both internally to staff and business partners and externally to the public, to the media and to authorities. What is a crisis 中国企业危机现状 当前企业最经常面临的前三种危机依次是人力资源危机、行业危机、产品和服务危机，分别有高达53.8%、50.0%和38.7%的被调查企业曾经经历过或正在面临着这三种危机的困扰。 The characteristics of real crisis The timing is unpredictable 例如：06年1月20日，距离农历中国新年只有9天时间，《国际金融报》刊登的一篇题为《芝华士12年：“勾兑”了多