Mass Media and Public Policy.pptVIP

Your goals, as an advocate Get your ideas out there May yourself and your group available to journalists Influence the agenda Don’t tell people what to think—tell them what to think about This is where the op-ed assignment comes in. Practical Considerations Your goal: getting your ideas out there Persuading people that there’s a problem (this week’s assignment) Persuading people that there are good solutions. How do you work with the media? Cultivate relationships with editors and reporters Send press releases Text Raw video Raw audio Who do I want to reach? What types of people? General publ