客户关系管理论文2--学位论文.docVIP

汽车产品售后服务工作优化设计 总计:毕业论文共 20 页 指导教师：李虹 评阅人： 完成日期： ?? 摘 要 客户是企业的生存之本，客户关系管理可以提高企业的知名度，促使企业的各种生产经营活动顺利发展，提高企业的经济效益和社会效益。因此，良好的客户关系至关重要. 本文首先阐述了客户关系管理（Customer Relationship Management,简称CRM）The customer is the enterprise survival, the customer relationship management can strengthen enterprise and social contacts, improve customer satisfaction and loyalty, shaping a good corporate image, improve enterprises popularity and reputation, enhance the cohesive affinity of the enterprise and the centripetal force, promote the enterprise of the production and business operation act