网络购物的制约因素总汇.doc

学 年 论 文 我国网络购物的制约因素及其发展对策 学生姓名： 袁震 学 号： 1015052116 所在系部： 管理系 专业班级： 电子商务 指导教师： 赵芳 日 期： 二○一二年十二月 摘要 随着社会经济日益的进步，以及互联网的普及、网上银行和物流业的发展，些新兴的经营理念和模式也随之兴起，网络购物就是其中一种。并且网络购物今年来呈现高速发展的态势，在经济社会生活中的地位日渐突出，即使是在国际金融危机的“严冬”中，仍然表现得如火如荼的势头，成为危机负面影响最小、发展势头最好的行业之一。网络购物行为正在由一种网络时尚逐步成为大众消费模式，渗透到社会各个阶层，并引发网民消费行为和消费理念的转变。然而人们在享受这一灵活便捷、成本低廉的消费模式的同时，也遭遇到了网络诈骗、网络传销、网络虚假宣传等违法行为的损害，严重损害了消费者的权益。本文从分析我过网络购物的制约因素出发，从网络购物中的经营者和消费者入手，详细分析了权益保护面临的问题并提出合理化建议后深入探讨了　　关键词： Abstract Along with the social economy progress, and the popularity of the Internet, online banking and the development of the logistics industry, some new management concept and mode also subsequently arisen, online shopping is one of a kind. And the network shopping this year to present the state that high speed develops, the position in economic society life has become increasingly prominent, even in the international financial crisis cold winter in, and still behave like a raging fire momentum, become the crisis with minimal negative effects, the development momentum of the best one of industries. Network shopping behavior is composed of a network of fashion has gradually become a popular consumption patterns, infiltrated all levels of society, and lead users consumption behavior and idea change. However, people in the enjoyment of the flexible and convenient, inexpensive consumer models at the same time, also encounters the fraud of network, network marketing, network false propaganda of the illegal behavior such as damage, serious damage to the rights and interests of consumers. The article from the analysis I shopping network restrict an element to set out, from shopping network in the business operators and consumers to start, a detailed analysis of Chinas current network shopping problems, on the other hand described in network shopping Participant Rights Protection Problem and put forward some reasonable proposals, after in-depth study of Chinas Internet shopping