高中英语Module 4 unit 1 reading Advertising （课件）译林牛津版必修4.pptVIP

Homework(pre-reading) checking T /F 1 Advertisements are found in many places. 2 PSAs are only found in newspapers. 3 All advertisements tell the complete truth. 4 PSAs and commercial ads use some of the same methods. 5 Commercial ads can give us valuable information about how to live our lives. 6 An ad warning people against smoking is an example of a PSA. Words-matching 1 persuasive 2 promote 3 intended 4 be aware of 5 cure 6 nationwide 7 schooling 8 committing suicide a. Sending (children) to school b. able to make someone believe something c. meant or planned to do d. killing oneself e. help a thing or an idea become popular f. know or realize g. makes an ill person better or solves a problem h. happening throughout a country Detailed-reading 1 Where are the advertisements most commonly found? 2 What is the difference between commercial advertisements and PSAs? 3 Why are some of the ads clever according to the article? 4 When did China begin a nationwide public service advertising campaign? 5 Why should we follow the advice in PSAs? Is PSA different from commercial ad? Are they completely different from each other? They share differences and similarities. Fill in the chart Creative Imaginative创新训练 Design advertisement lines 广告台词 Arts in advertising (slogans) Make it possible with Cannon.? (Cannon Digital camera) The daily modern?(Nissan Automobiles) The power of dreams?(Honda Automobiles) Take TOSHIBA, take the world. Like no other??(Sony Digital) The choice of a new generation. (Pepsi) Impossible is nothing. (Adidas) * Welcome! How many types of advertisements are there? What are they? Commercial ad Public service ad Task Two not only Not all PSAs b e c f g h a d Task Three Please read the article carefully and then try to find more information about commercial ads and public service ads. They are most commonly found in newspapers and magazines, on billboards, the Internet, radio