从《魔兽世界》探索中国游戏产业的发展策略.docVIP

保密类别编 号院(系)别 文化管理学院 专 业 文化产业管理 班 级 10媒体策划与营销1班 姓 名 陈玲 学 号 20100401104 指导教师 程秀花 中国传媒大学南广学院 2014年月 日ABSTRCT With the development of information industry and internet’s popularity，the age of network is coming. Network’s popularity brings people deep change in all aspects. It trigger new life styles. At the same time，the characters of online games make youths indulge themselves in it. Lots of college students discontinue their studying because they addict themselves to network games. As a result，online game is called electronic opium at one time and is abandoned by sch