美的空气化器推广方案.doc

摘 要 随着城市人们对生活居住品质要求越来越高，消费者对新房装修的讲究也越来越多，而与此同时，随着装修复杂性逐渐提高，装修污染正在成为居民生活的重要污染源。另外，由于城市汽车尾气、建筑灰尘等，也影响了室内空气品质。由此衍生出了装修污染治理行业，同时具有去除室内空气污染功能的空气净化器市场也随之迅速升温。 在此情况下，空气净化器厂家宣布大力拓展中国空气净化器市场，随着众多大品牌厂家的进入，市场价格将有望走低，空气净化器市场正迅速升温。 关键词：污染；广告；推销 Abstract Along with the city people living quality have become increasingly demanding, consumers of new home decoration attention more and more, while at the same time, with the renovation of complexity gradually improve, decoration pollution is becoming an important residential pollution source. In addition, because the city vehicle exhaust,