北亚利桑那大学1 2 1双学位项目传播学公共关系专业课....docVIP

NAU degree program plans for the Sino American Dual Degree Programs 北亚利桑那大学1+2+1双学位项目传播学公共关系专业课程要求 Communication-Public Relations 传播学公共关系专业 (traditional major with a minor) Term 学期 Course Code 课程代码 Course Name 课程名称 # credits 学分 Notes 备注 1 ENG 105 CRITICAL READING AND WRITING IN THE UNIVERSITY COMMUNITY 大学批判阅读与写作 4 Pre-requisite for PR 372W COM 101 COMMUNICATION ANALYSIS 传播分析 3 PHO 181 or 281 BLACK AND WHITE PHOTOGRAPHY 黑白摄影 3 Minor courses 辅修课程 6 Total units 总学分 16 2 COM 200 BASIC COMMUNICATION THEORY 传播基本理论 3 PR 272 INTRODUCTION TO PUBLIC RELATIONS 公共关系导言 3 JLS 130 WRITING FOR COMMUNICATION CHANNELS 传播渠道写作 3 ADV 207 INTRODUCTION TO ADVERTISING 广告学入门导言 3 Minor course 辅修课程 3 Total units 总学分 15 Summer session US Ethnic Diversity requirement 种族多样化课程 3 if not met by major elective or minor course-work Minor course 辅修课程 3 See note below* Total units 总学分 0-6 3 PR 332 PUBLICATION DESIGN 出版设计 3 PR 371 PUBLIC RELATIONS CASE STUDIES AND RESEARCH 公共关系案例学习与研究 3 PR 372W PUBLIC RELATIONS WRITING 公共关系写作 3 Major electives Students may choose from the approved communication elective list 可在允许的选修课程选课 6 Total units 总学分 15 4 PR 471C PUBLIC RELATIONS PROJECTS AND CAMPAIGNS 公共关系项目与运动 3 COM 400 MASS COMMUNICATION REGULATION RESPONSIBILITY 大众传播的限制与责任 3 Major electives Students may choose from the approved communication elective list 可在允许的 选修课程选课 6 Minor course 辅修课程 3 Total units 总学分 Summer session Minor course 辅修课程 3 See note below* *Please note that students who choose a minor that is also within the school of communication may reduce the total number of units that must be completed and may not need to take summer session course-work to meet degree requirements Required courses: 专业必修课程： ADV 207 INTRODUCTION TO ADVERTISING (3) Provides overview of the role and function of advertising in society. Topics include techniques, media, creative strategy,