企业管理与战略期考试卷.docVIP

学 号 姓 名 专业班级 卷别 A 系主任签字 命题教师 教研室主任 得分 评卷人  学 号 姓 名 卷别 A  学 号 姓 名 卷别 A daxie, food and extorting money. In June, Yu Qing Zhi get Japanese lived with three areas of intelligence troops quietly to Mao Ta Xiang, scattered between lurking in the mulberry House. This evening, the puppet of the boats docked in Sheng Tang Kong, over more than 50 landing elves, went to Grand Rapids bridge at dusk, all exposed in the pale moonlight. Yu gave the order, the machine gun, rifle volley, elves, rattled off the bridge back, and daxie, food and extorting money. In June, Yu Qing Zhi get Japanese lived with three areas of intelligence troops quietly to Mao Ta Xiang, scattered between lurking in the mulberry House. This evening, the puppet of the boats docked in Sheng Tang Kong, over more than 50 landing elves, went to Grand Rapids bridge at dusk, all exposed in the pale moonlight. Yu gave the order, the machine gun, rifle volley, elves, rattled off the bridge back, and daxie, food and extorting money. In June, Yu Qing Zhi get Japanese lived with three areas of intelligence troops quietly to Mao Ta Xiang, scattered between lurking in the mulberry House. This evening, the puppet of the boats docked in Sheng Tang Kong, over more than 50 landing elves, went to Grand Rapids bridge at dusk, all exposed in the pale moonlight. Yu gave the order, the machine gun, rifle volley, elves, rattled off the bridge back, and 命题教师注意： 1．试题务必用碳素墨水笔书写，字迹要工整。 2．考试前一星期交试题到教务处印刷 课程名称： 《企业战略管理》 考核时长： 提交邮箱 问答题（20分，每小题10分） 1.什么是企业战略管理？企业为什么要有战略？ 2.任课老师在课堂上主要讲授了哪些内容？ 二、综合分析题（50分） 1.举出2到3个企业获取竞争对手情报的招数，并为每一个招数陈述一个企业案例。 三、总结题（30分） 1.写一篇1000-1500字学习本课程的心得体会 一、 1、答：(1)企业战略管理是企业在宏观层次通过分析、预测、规划、控制等手段，实现充分利用本企业的人、财、物等资源，以达到优化管理，提高经济效益的目的。企业战略管理是对企业战略的设计、选择、控制和实施，直至达到企业战略总目标的全过程。战略管理涉及企业发展的全局性、长远性的重大问题。诸如企业的经营方向、市场开拓、产品开发、科技发展、机制改革、组织机构改组、重大技术改造、筹资融资，等