内容结构学习课件.pptVIP

Positioning A Service In the Marketplace 內容結構 The Search for Competitive Advantage Understanding Consumer Choice Behavior Creating a Competitive Position Steps in Developing a Positioning Strategy Developing Positioning Maps The Search for Competitive Advantage Firms should be selective in their targeted customers and distinctive in their own presentation. The Need for Focus in Competitive Strategy Identifying and Selecting Target Segments The Need for Focus in Competitive Strategy Firms should adopt a strategy of market segmentation. In service businesses, however, firms adopt the pract