《唯衣女装网店创业计划书》.docxVIP

创业计划书 ——唯衣女装网店姓名：丛亚楠学号：3100809032班级：人力资源管理 1002学院：管理学院 目录一、前言························································1二、项目概述···················································11.项目背景···················································12.项目介绍···················································2三、网店概要···················································31.网店基本情况···············································32.职能分配与管理·············································33.网店目标····················································44.网店宗旨····················································4四、产品与服务··················································5五、收集信息····················································5 1.信息来源····················································5 2.信息收集过程···············································6六、开服装网店的具体步骤····································6七、经营环境与客户分析······································8 1.行业分析····················································8 2.市场调查概况与分析········································93.目标客户分析··············································10八、市场分析····················································111.SWOT分析·················································112.目标市场设定··············································12九、竞争分析···················································121.竞争描述··················································12 2.竞争战略···················································13十、市场营销····················································131.销售政策的制定············································13 2.销售方式···················································14 3.主要业务关系状况·········································14 4.促销和市场渗透············································14 5.核心营销运营模式·········································14 6.口碑营销···················································15 7.网店营销模式··············································15 8.微博推广模式··············································15十一、网店宣传策划方案······································15十