超市饮料市到场细分.docxVIP

超市饮料的市场细分市场细分的概念市场细分的概念是美国市场学家温德尔·史密斯(Wendell R.Smith)于1956年提出来的。按照消费者欲望与需求把因规模过大导致企业难以服务的总体市场划分成若干具有共同特征的子市场，处于同一细分市场的消费群被称为目标消费群，相对于大众市场而言这些目标子市场的消费群就是分众了。维基百科的定义如下：Market segmentation?is a?/wiki/Marketing_strategymarketing strategy?which involves dividing a broad?/wiki/Target_markettarget market?into subsets of?/wiki/Consumerconsumers,?/wiki/Businessbusinesses, or?/wiki/Countrycountries?who have, or are perceived to have, common needs, interests, and priorities, and then designing and implementing strategies to target them. Market segmentation strategies are generally used to identify and f