产品相关概念.pptVIP

产品相关概念 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 1、产品的整体概念的含义 狭义产品概念：人们通常理解的产品是指具有某种特定物质形状和用途的实体，是看得见、摸得着的东西。这是一种狭义的定义。比如身上的服装、脚上的鞋子、带着的手表、教室的桌椅板凳等等。 产品的整体概念 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 市场营销学认为，广义的产品是指人们通过购买而获得的能够满足某种需求和欲望的物品的总和，它既包括具有物质形态的产品实体，又包括非物质形态的利益，这就是产品的整体概念。 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 产品整体概念图 Evaluation only. Created with As