毕设论文-虎门步行街营销策划方案.docVIP

中文摘要 虎门步行街经过多年的发展，在虎门商业项目中占据一定的地位，但是其发展远不如预期，没有从虎门众多商业项目中脱颖而出。本文以相关的营销和商务策划的理论知识，制定出一套虎门步行街的营销策划方案，以期为它未来的发展提供思路。 本文首先介绍了虎门步行街的概况及其周边的商业环境；然后采用SWOT模型，分析虎门步行街的优势、劣势、机遇与威胁，从而确立了其未来的定位和发展战略；最后根据其定位和发展战略，给出具体的营销推广和招商策略。 关键词：虎门步行街；环境分析；商业定位；营销推广 Abstract Since several years抎evelopment, Humen Walking Street has played a certain role in the Humen commercial projects. However, its development is far less quickly than expected and doesn’t better than other Humen commercial projects. With the theoretical knowledge of marketing and business plan, this paper establishes a marketin