京北市导游服务质量问题及对策研究-本科毕业论文.docVIP

北京市导游服务质量问题及对策研究 【摘要】导游是第一位的接待人员，整体素质的高低，服务质量的好坏，直接影响到旅游企业的社会声誉，关系到一个国家或地区的形象。作为旅游业的灵魂，tourism, who play the role of organizer and operator, tour guides’ service quality has gradually been a sensitive issue in tour activity. In China, tourism has been rapidly developed, forming a significant industrial scale, with an industrial system including diet, occupancy, transportation, touring, shopping, and entertainment. However, the guide service in this system is unsatisfactory. In recent years, the quantity of guides is growing fast, with quality increasing as well. Gross quality of guides has imp