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中文摘要 中国白酒的消费总量趋向平稳,呈现集中的趋势。知名品牌的销售额稳步上升,一部分中小企业的市场空间被挤占,销量被掠夺。白酒产业的竞争愈演愈烈。近年来,由于税负增加,粮食及其他原料涨价,流通费用上涨等因素,使白酒企业生产经营成本不断升高,为增加盈利,白酒企业加快推出中高档产品步伐(袁仁国,2008)。已经成为现代白酒企业强化其竞争优势的重要手段文章在分析根据的现状与问题,提出了Liquor consumption in China tend to smooth, showing a trend towards concentration. Steady increase in sales of brand, part of the SME market space was diverted sales looted. Liquor industry competition intensified. In recent years, due to increased tax burden, food and other raw material prices, higher distribution costs and other factors, so that liquor production and rising operating costs, to increase