本科毕设论文--浅论我国经济型酒店的品牌战略.docVIP

Abstract With the rapid development of Chinas hotel industry,economic-type hotel is at a rapid pace. The market more competitive economy hotel for business services to strengthen brand building,to enhance competi- tiveness as urgent and important problem.  This article uses the SWOT analysis, for the development of Chinas Economy Hotels in chain brand strategy to take the necessity of analysis and argument, and the Economy Hotels brand chain management implementation methodology, carried out exploratory attempt. Draw the following conclusion: For the Chinese economy hotels, the price red