本科毕设论文--海尔家电出口竞争力研究.docVIP

Abstract Haier company is already became a mature one in the field of household appliances after more than twenty years’time. The products of Haier are very popular in the urban area of China because of their high quality. Haier household appliances are well known in China, but it cannot open the foreign markets fully, thus their international competitiveness is not strong. Therefore, in order to explore the international competitiveness of Haier household appliances, the author first summarized the related theory of international competitiveness. Then the author combined the Diamond Theory