毕设论文__浅析海尔的企业制度文化.docVIP

论文编号： 华南师范大学增城学院 本科毕业论文（设计） 题 目： 浅析海尔的企业制度文化 姓 名： 陈洁英 学 号： 060114130 系 别： 外语系 专业班级： 国际商务英语A班 指导教师： 杨家华 二0一0年四月二十五日  On Corporate Institutional Culture of Haier Group A Thesis Submitted to the Department of Foreign Languages Zengcheng College of South China Normal University in Partial Fulfillment of the Requirements for the Degree of Bachelor of Arts By Chen Jieying Tutor： Yang Jiahua April 25, 2010 Table of Contents Abstracti 中文摘要ii 1. Introduction1 1.1 Introduction1 1.2 Aims of the research1 1.3 The approaches of the research2 1.4 The development of Haier Group2 2. Literature Review 3 2.1 The research at abroad3 2.2 The research at home3 The Classification of Corporate Culture and Its Relation with Institutional Culture5 3.1 The theory of corporate culture5 3.1.1 The philosophy culture of corporate 5 3.1.2 The institutional culture of corporate5 3.1.3 The behavioral culture of corporate6 3.1.4 The tangible culture of corporate6 3.2 The relation between corporate culture and corporate institutional culture6 3.3 The Significance of Institutional Culture in Corporates Development7 3.3.1 The conception of corporate institutional culture7 3.3.2 The functions of corporate institutional culture 7 4. The Analysis of Haier Groups Institutional Culture OEC Management 8 4.1 The conception of OEC management 8 4.2 The features of OEC management8 4.2.1 The theory of OEC management 8 4.2.2 Three basic principles of OEC management 9 4.3 The thought of Haier’s institutional culture10 5.Conclusion11 5.1 The features of corporate insititutional culture of Haier Group11 5.2 The reference of Haiers institutional culture for domestic enterprises11 Bibliography13 Acknowledgements14 Abstract Corporate culture is the spirit and foundation of the existence and development of corporates, which brings new vigour, and has