商业生态系统视角下企业互动关系的经济学分析..docVIP

商业生态系统视角下企业互动关系的经济学分析 夏健明，聂清凯 (上海财经大学 国际工商管理学院,上海 200433) 商业生态系统理论打破了传统的企业之间“单赢”的竞争观念。本文以新古典经济学和演化经济学的理论范式，尝试对商业生态系统中企业之间的互动关系进行合乎逻辑与现实的解释。笔者首先运用仿生学的原理，将商业生态系统中企业互动关系分为：企业共生、企业共栖、企业偏害、企业互利共生、企业竞争、企业捕食六种关系，并通过数学语言进行界定；然后在此基础上，构建了企业间互动关系的Logistic模型、时变模型、相互竞争模型、共生模型、食饵-捕食模型和企业竞合模型；最后对这些模型进行深入的经济学分析。本文为企业在实践中如何在商业生态系统中分析与其他企业的互动关系，制定适时的企业战略，以求得长期生存和发展提供了有益的借鉴。 商业生态系统；Logistic模型；共生模型 Economic Analysis on Enterprises’ Interactive Relationship from the Perspective of Business Ecosystem Xia Jianming, Nie Qingkai (School of International Business and Management, Shanghai University of Finance and Economics, Shanghai 200433, China) The theory of business ecosystem breaks through the traditional competition opinion of single-win between the enterprises. The paper intends to make use of theories of neo-classical economics and evolutive economics to explain corporate interactive relations in business ecosystem logically and practically. Author firstly borrowed the principles of bionics to divide the interactive relations in business ecosystem into six kinds, which were, interdependence, inter-perch, inter-hurt, mutualism, competition and prey, and then all those conceptions were defined in mathematic language. Based on the above analyses, six models about enterprises’ interactive relationship were built; those models were logistic model, change-with-time model, mutual-competition model, interdependence model, prey-predator model and competition-corporation model. Finally, the author made economic explanation to those models deeply. This paper conduces to provide useful direction practically for enterprises to analyze the interactive relation between two corporations in business ecosystem and constitute the timely corporate strategy to seek the survival and development in long term, as well expatiate on the interactive relations theoretically. Business ecosystem; Logistic model; Interdependent model 引言 商业生态系统（Business Ecosystem）概念的提出最早源于对企业之间过度竞争的反思。这一理论的代表人物James F. Moore（19