《亚洲为何长不出苹果这棵参天大草.docVIP

亚洲为何长不出苹果这棵参天大草? Asian tech groups fail to exploit early advantage against Apple Soon after Apple launched its larger-screen iPhones last week, rivals in Asia sent mocking messages on Twitter, taunting it for being slow to catch up with the industry trend. 苹果(Apple)上周推出其大屏iPhone之后不久，亚洲对手们便在Twitter上发言取笑，嘲讽苹果在捕捉行业趋势上慢半拍。 “No one is going to buy a big phone, ” Samsung Electronics teased, quoting a 2010 remark by Steve Jobs, Apple’s late co-founder. “Guess who surprised themselves and changed their minds?” “永远没有人会去买大屏手机，”三星(Samsung Electronics)援引已故苹果联合创始人史蒂夫?乔布斯(Steve Jobs) 2010年的话嘲笑道，“看看是谁出尔反尔，改变了主意？” From Taipei and Tokyo, smartphone rivals HTC and Sony sent out similarly irreverent tweets. 在台北和东京，与苹果竞争的智能手机厂家宏达电(HTC)和索尼(Sony)也在Twitter上发出类似的不敬之辞。 The light-hearted tone of the messages concealed a serious headache for Apple’s Asian competitors. While they have often moved into new product areas such as large-screen phones, smartwatches and payment technology before the US tech group, they have consistently been unable to match the excitement generated by Apple product launches – or its success in monetising and globalising their usage. 这些言论的轻松语气背后，隐藏着苹果的亚洲竞争对手们一个极其头疼的问题。尽管它们经常抢在这家美国科技集团前面进入新的产品领域，比如大屏手机、智能手表和支付技术，但它们一直无法引起像苹果产品发布那种程度的兴奋情绪，在创收和行销全球方面也未能取得苹果那样的成功。 The latest iterations of the iPhone have larger screens, taking Apple into the “phablet” territory pioneered by Samsung, which launched the fourth version of its Galaxy Note this month . 最新推出的大屏iPhone，把苹果带入了由三星开创的“平板手机”领域。三星本月发布了第4代Galaxy Note。 “When the Note was announced, I couldn’t understand it, ” said Ben Wood at the research group CCS Insight, referring to the 2011 launch of Samsung’s first phablet. “It looked ridiculous. And now it’s become a legitimate category.” “当初Galaxy Note宣布上市时，我根本不能理解它，”研究集团CCS Insight的本?伍德(Ben Wood)在评论2011年三星发布首款平板手机时表示，“它看起来很可笑。现在它成了一个正经的品类。” Samsung would not reveal how many it has sold, but said it shipped 10m units of the previous model in the first two months after its launc