经济论文加工贸易行业的现状与对策分析..docVIP

摘 要 随着经济全球化的不断发展，国际纺织服装市场竞争程度日趋白热化。我国纺织服装出口量多年来一直位居世界前列， 纺织服装行业一直都是我国工业经济的支柱产业，长期以来在出口贸易中扮演着重要角色，但在全球经济进入新一轮下滑，中国外贸出口受到的冲击日益明显，而在出口中，具有中国特色的加工贸易遭受的冲击特别严重，这为我国的经济发展带来了前所未有的挑战。我国纺织服装出口的主要形式是加工贸易，在出口的产品中，自主品牌所占份额极少，大都是贴牌生产或来料加工、 自主品牌少、缺乏国际竞争力。中国加入WTO以来，中国纺织服装加工贸易的出口贸易额日益增加，但其面临的外部竞争压力也日渐增大、不可避免的存在诸多问题，解决这些问题也是刻不容缓。如何顺应世界经济全球化发展的潮流，在危机背景下发展我国的加工贸易，提升国家经济实力是亟待研究的重要课题。 本文通过分析山东中地服装有限公司加工贸易行业的发展现状以及发展的环境，探讨纺织服装加工贸易行业存在的问题：人民币升值给纺织服装行业带来的压力；产品附加值低、结构不合理；缺乏技术含量；缺乏品牌意识；产品消耗大量劳动力，利润微薄；政府重视程度不够。并对这些问题提出了解决措施：加强技术创新，提高产品质量；明确纺织服装行业发展重点；加强品牌意识，打造名优品牌；转变政府职能，建立相应的预警机制。希望能为该公司的发展借鉴。 关键词：纺织服装；加工贸易；自主品牌；PEST分析；发展对策 Abstract With the continuous development of economic globalization, the international textile and apparel market, competition is heating up. Chinas textile and garment exports has been ranked in the world textile and apparel industry has always been the pillar industry of Chinas industrial economy has long been in the export trade, played an important role, but the main form of textile and garment export is processing trade, export of products, very few own brand share, mostly OEM production or processing, small brands, the lack of international competitiveness. Chinas accession to WTO, Chinas textile and garment exports in processing trade increased, but the face of an increasing pressure of external competition, inevitably there are many problems to solve these problems is urgent. This paper analyzes the trade of Shandong to garment processing industry, development status, the processing trade of textile and garment industry problem: the appreciation of the RMB to bring pressure on textile and apparel industry; products with low added value, structure is irrational; lack of technical content; lack of brand awareness; products consume a lot of labor, low profits; government pay enough attention. And measures to solve these problems: to strengthen technical innovation, improve product quality; clear focus on the development of textile and apparel industry; strengtheni