消费者行为学--收入和社会分级(英文版).pptVIP

消费者行为学--收入和社会分级(英文版).ppt

  1. 1、本文档共15页,可阅读全部内容。
  2. 2、原创力文档(book118)网站文档一经付费(服务费),不意味着购买了该文档的版权,仅供个人/单位学习、研究之用,不得用于商业用途,未经授权,严禁复制、发行、汇编、翻译或者网络传播等,侵权必究。
  3. 3、本站所有内容均由合作方或网友上传,本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺!文档内容仅供研究参考,付费前请自行鉴别。如您付费,意味着您自己接受本站规则且自行承担风险,本站不退款、不进行额外附加服务;查看《如何避免下载的几个坑》。如果您已付费下载过本站文档,您可以点击 这里二次下载
  4. 4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等,请点击“版权申诉”(推荐),也可以打举报电话:400-050-0827(电话支持时间:9:00-18:30)。
  5. 5、该文档为VIP文档,如果想要下载,成为VIP会员后,下载免费。
  6. 6、成为VIP后,下载本文档将扣除1次下载权益。下载后,不支持退款、换文档。如有疑问请联系我们
  7. 7、成为VIP后,您将拥有八大权益,权益包括:VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
  8. 8、VIP文档为合作方或网友上传,每下载1次, 网站将根据用户上传文档的质量评分、类型等,对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档
查看更多
消费者行为学--收入和社会分级(英文版).ppt

Slide 12.* Solomon, Bamossy, Askegaard and Hogg, Consumer Behaviour: A European Perspective, 4th Edition, ? Pearson Education Limited 2010 Chapter 12 Income and social class The field of behavioural economics considers how consumers decide what to do with their money. In particular, discretionary expenditures are made only when people are able and willing to spend money on items above and beyond their basic needs. Consumer confidence is the state of mind consumers have about their own personal situation, as well as their feelings about their overall economic prospects – helps determine whether they will purchase goods and services, take on debt or save their money. Consumer spending and economic behaviour In the past ten years, consumers overall have been relatively optimistic about their future prospects. A lower level of resources has caused a shift towards an emphasis on quality products that are reasonably priced. Customers are less tolerant of exaggerated or vague product claims and they are more sceptical about marketing activities. Consumers in their twenties are particularly sceptical about the economy and marketing targeted at their age group. Consumer spending and economic behaviour (Continued) Figure 12.1 Difference between men’s and women’s annual average earnings as a percentage of men’s annual average earnings, 2001 Source: Based on Eurostat, Harmonised Statistics on Earnings, Figure 41 (Luxembourg: Office for Official Publications of the European Communities, 2004). ? European Communities, 2004 Income patterns Figure 12.2 Disposable income per capita across the EU-25, 2000 Source: Eurostat, Statistics in Focus, Theme 3–7/2003 (Luxembourg: Office for Official Publications of the European Communities, 2004): 113, Map 2. ? European Communities 2004 Discretionary spending Figure 12.3 Life satisfaction by country Source: Eurostat, Statistics in Focus, Theme 3–24/2003 (Luxembourg: Office for Official Publications of the European Communities, 2004). ?

文档评论(0)

feiyang66 + 关注
实名认证
文档贡献者

该用户很懒,什么也没介绍

1亿VIP精品文档

相关文档