大商集团经营理念分析.docVIP

大连东软信息学院 毕业设计（论文） 系 所： 专 业： 学生姓名： 学生学号： 指导教师： 导师1 导师2 导师职称： 导师1职称 导师1职称 完成日期： 年 月 日 大连东软信息学院 Dalian Neusoft University of Information  大商集团经营理念分析 摘 要 随着经济的发展，各种各样的大型商场不断出现。而大商集团则是中国最大的零售业之一。大商集团的业态分布也很典型，主要包括现代百货店，大型综合购物中心，大型购物超市，餐饮娱乐等。大商集团也遍布国内很多城市，是现代化，国际化的标志性集团。大商集团在国内百货行业处于龙头地位，并有“全球华人百货第一”的称谓。因此对大商集团的经营理念，管理方式等问题的分析和研究对于国内各百货集团和各型零售业企业具有一定的借鉴意义。 本文对规模经济论，零售业态发展的循环论和零售业态发展的进化论进行简要述，运用文献研究法，个案研究法以及实证研究法对大商集团等百货业进行研究，一方面增强管理者对销售渠道等信息的了解有利于企业经营，另一方面有利于增加消费者的认知。本文主要对大商集团的经营理念进行分析研究,可以针对经营管理特点的分析找到存在的问题并进行思考与建议。 关键词：大商集团，零售业，经营理念  Analysis the philosophy of DaShang Group Abstract With the economic development , a variety of shopping malls continue to emerge and DaShang Group group is one of Chinas largest retail trade . Distribution of DaShang Group is also very typical of formats , including Hyundai Department Store , a large shopping complex , supermarket shopping , dining and entertainment . DaShang Group is also coming to many domestic cities and is modern, international iconic group . DaShang Group in the country in the department store industry leading position , and a Global Chinese department first title. So for a large business group s operating philosophy, management issues such as analysis and research for the domestic department store group and various types of retail business has a certain significance . ????In this paper, the economies of scale theory circulating on the development of retail business development and evolution of retail formats briefly described , the use of literature research, case studies and empirical research on large business groups such as the department store industry research , on the one hand to enhance the sales managers for information channels , which are conducive to business