Data Mining Crossing the Chasm IBM数据挖掘跨越鸿沟 IBM.pptVIP

Data Mining: Crossing the Chasm Rakesh Agrawal IBM Almaden Research Center Thesis The greatest challenge facing data mining is to make the transition from being an early market technology to mainstream technology We have the opportunity to make this transition successful Outline Chasm in the technology adoption life cycle, à la Geoffrey Moore? Experience with Quest/Intelligent Miner Ideas for successful chasm crossing Geoffrey A Moore. Crossing the Chasm. Harper Business. Technology Adoption Life Cycle Innovators: Technology Enthusiasts Intrigued by any fundamental advance in technology Like to alpha test new products Can ignore the missing elements Want access to top technologists Want no-profit pricing (preferably free) Early Adopters: Visionaries Driven by vision of dramatic competitive advantage via revolutionary breakthroughs Great imagination for strategic applications Not so price-sensitive Want rapid time to market Demand high degree of customization Early Majority: Pragmatists Want sustainable productivity improvement through evolutionary change Astute managers of mission-critical apps Understand real-world issues and tradeoffs Focus on proven applications; want to see the solution in production Late Majority: Conservatives Want to stay even with the competition Risk averse Price sensitive Need completely pre-assembled solutions Laggards: Skeptics Driven to maintain status quo Good at debunking marketing hype Disbelieve productivity-improvement arguments Can be formidable opposition to early adoption of a technology Crack in the curve Visionaries vs. Pragmatists Adventurous First strike capability Early buy-in State of the art Think big Spend big Prudent Staying power Wait-and-see Industry standard Manage expectation Spend to budget Is data mining following this curve? Yes!!! My personal viewpoint based on Quest/Intelligent Miner experience Quest Started as skunk work in early nineties Inspired by needs articulated by industry visionaries: Transa