Differential Effects of Reciprocity and Attitude Similarity互惠和态度相似的微分效应.pptVIP

Differential Effects of Reciprocity and Attitude Similarity Across Long-Versus Short-Term Mating Contexts Andrew T Lehr, Glenn Geher The Journal of Social Psychology Washington: Aug 2006. Vol. 146, Iss. 4; pg. 423, 17 pgs Reciprocity The tendency in people to become more attracted to those whom they believe are attracted to them. What really attracts people together?? ? Attitude Similarity OR ? Reciprocity Short v. Long- Mating Short-Term = Individuals want to mate but not develop LT bonds Long-Term = Individuals want to develop LT bonds Hypotheses For two liking measures, including a likability measure and a behavior-intention measure, the participants who experience reciprocity in liking will score higher on multiple liking-relevant outcome measures than participants who don’t experience such reciprocity. 2. Participants who experience both reciprocal liking with and attitudes similar to those of a bogus stranger will rate a bogus stranger relatively positively across measures of likability. Hypotheses cont… 3. Attitude similarity will be predictive of likability scores more under conditions of LT mating contexts than under those of ST mating contexts. 4. Reciprocity will be predictive of likability equally for LT liking and for ST liking. Independent Variables Attitude Similarity 2 Levels- high or low 2. Reciprocity - 2 levels- high or low Independent Variables cont… Theoretical Construct: Attitude Similarity Reciprocity Operational Definition: Attitude Similarity- vignette Reciprocity- same vignette Dependent Variable Score given by participants relevant to Short Term and Long Term relationships Theoretical Construct: likeability Operational Definition: rating Who 24 male (18-23 yrs. old) 32 female (18-50 yrs. old) undergraduate and graduate students What Social Attitudes Survey Character Evaluation Participants assigned to one of the four groups (high reciprocity, high attitude similarity, etc…) 2x2 ANOVA for each of the 4 d