关于海南民俗旅游开发的研究.docVIP

关于海南民俗旅游开发的研究 旅游管理专业学生 曾月 指导教师 陆志东 摘要：民俗旅游是一种越来越受大众欢迎的旅游项目，是当今世界旅游发展的潮流。开发民俗旅游是一项复杂、长期的过程，是综合性、发展性的具体活动。海南不仅具有丰富的自然资源，同时也具有独特、富有吸引力的人文旅游资源。为了进一步开发海南民俗旅游，保障海南民俗旅游往良性方向发展，本文从海南民俗旅游的作用、特点、开发现状、存在的问题等方面入手，就海南民俗旅游的特征和存在问题提出相关解决方案和策略，为海南民俗旅游的进一步开发与发展提供依据和借鉴。 关键词：海南；民俗旅游；开发策略 The Research of Exploiting Folklore Tourism Resources on Hainan Province Student majoring in tourism management Zengyue Tutor Lu Zhidong Absrtacts:The folklore tourism has became more and more popular nowadays, and it is also a trend of tourism development in the world. During the complicated and the long-terrn process of exploiting the custom tourism resources,we found that it is so comprehensive and developmental. There are not only many plentiful natual tourism resources but also a lot of humanistic tourism resources in Hainan province, which are featured distinctive and charming. For better as well as positive development of the folklore tourism resources of Hainan province, this paper is made on the research of folklore tourism of Hainan province in some ways base on its feature,intention,present conditions and the existing problems.According to the present state and features of the folklore tourism,the problems of Hainan Province,this paper gives some advisable plans and strategies.I hope this paper is extremely helpful and can give the proper suggestions for the arthor or the exploiters to exploiting more and better folklore tourism of Hainan Province. Key words:Hainan province; folklore tourism ; development strategies 随着经济的发展和人们生活水平的提高，旅游需求将越来越强烈。民俗融入旅游文化是当今旅游业发展的需要，也是满足旅游者旅游愿望的需要。在旅游领域，尤其是在旅游业发展到了更高阶段的今天大多数旅游开发者为了吸引更多的旅游者，赢得旅游者的青睐，竭力挖掘出更具吸引力的旅游资源。海南作为一个旅游大省，开发独具特色的民俗旅游项目是海南旅游开发者应当重视的主题之一。 一、民俗旅游的概念及其在现代旅游生活中的地位 民俗旅游在现代生活中越来越得到旅游界的重视，其价值和意义得到广大游客的认可和推广。研究民俗旅游已成为一种必然趋势。 （一）民俗旅游概念 民俗旅游的开发研究在中国已有很长一段历史。关于民俗旅游的概念各个学者、专家从不同的角度对民俗旅游的概念说法不一，其中韩晓时认为，民俗旅游是借助民俗来开发的旅游项目，是以一个国家或地区的民俗事象和民俗活动为旅游资源，让旅游者感受浓郁的异地民族风情以获得美的享受和精神愉悦的高层次文化性的旅游项目[1]。陶思炎也作出与之类似的民俗旅游概念的界定，即民俗旅游