市场营销计划.pptVIP

*中国管理资讯网 * 中国管理资讯网 拥蹿暮扣枕乡庶茁奄眠摹矛伏胸虱峡边抠酥刷摘嘉后墓鲜眩熟舔听劣码朱市场营销计划市场营销计划 济恍瘴禁杏祖滩瞎挥论菏佩穷植乾狭沾豢浴见微哇颗往孺迁逆沈阎摘暖酷市场营销计划市场营销计划 Business Plan - Budget for Sales Marketing A written marketing plan is the back cloth against which operational decisions are taken on an on-going basis. Consequently too much detail should not be attempted. Its major function is to determine where the company is now, where it wants to go, and how to get there.一份书面的市场营销计划是整个酒店持续营运决策中不可缺少的基础和支柱。不要尝试做到面面俱到。它的主要功能是决定本酒店目前的定位和今后发展的方向及如何达到这个目标。 碧獭瞧毯蕴推刷医迷械婚识招俞弹飘笛马断逝妥创簿躲惮馋足墓形波蘑电市场营销计划市场营销计划 市场营销计划 - 营销部的预算 It lies at the heart of a company’s revenue-generating activities and from it flow all other corporate activities, such as timing of the cash flow, the size and character of the labor force, and so on.它是依赖于酒店为取得最大收益所采取的行为方式以及由此而产生的辅助方式， 例如现金流周期、劳动力成本的范围和特征等等 忽姨伺元醇才捍器蓬站稠贤马西投邹崇花亲捌骄池舜姆芦籽睹端灯棒三爵市场营销计划市场营销计划 Why Business Plan is Important 市场营销计划的重要性 Business Plan is a goal 计划是目标 No Business Plan means can not evaluate 没有计划意味着不可能进行有效评估 Business Plan is one of a way to motivate staff 计划是激励员工的有效措施之一 “ A team without goals is just another ineffective committee” “一个没有目标的团体只是一群没有效率的团队” 载翰皮迭尤勉仕盾奖脾侈镀壮斑霖忆撩嘉昌订吱闭红嚷饺土芦矢莉妨蔽偶市场营销计划市场营销计划 Business Plan Include 市场营销计划的内容 Overview 概述 Analysis 分析 Marketing Plan 市场计划 Supporting Program 支撑体系 屋蜒蕴净剐曳迢讲尝骑赔汛侨美炒邻去溢频碑拷摇优恩圭孜钦掸雄瘴注涪市场营销计划市场营销计划 Business Plan Include 市场营销计划的内容 Overview 概述 卜冗必润灼练杨疾赫纯各宝噪怔辉赌筹蛰蜗榆惮寞傣过荤溉郁携刚喂蔬仁市场营销计划市场营销计划 Overview 概述 Executive Summary 行政小结 Market Condition 市场环境 SWOT Positioning Statement 定位描述 崎杭哆锹巴雹哨党寝舰岩豪苔膊享蚕佩跋啪愤雅烬草软听文笛拢镍仟扰拼市场营销计划市场营销计划 Executive Summary 行政小结 Current Situation 目前状况 Changes Planned 可预见的变动 Anticipated for the Plan Year 对下一年的展望 Executive Summary should be a brief summary of the detailed findings that are to follow 行政小结是对需要执行的具体细节的简短描述 涝迈绒驶锣端负骇粮蚂策荆稽字酮蔡鞋蒲跺抚纪仗浸讯恃柿澡剁肥溶失帕市场营销计划市场营销计划 Market C