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Dragon Hall
Business Case
Dragon Hall
Dragon Hall
History Background
1970s a survey of historic buildings recognises the importance of Dragon Hall
1983 The Norfolk Norwich Heritage Trust was formed- restoration, fundraising.
£400k raised by the trust and £1.4m was secured from HLF
Refurbishment cost £1.8m
Development of Dragon Hall
The aim of the redevelopment project was to
Improve accessibility
Provide new interpretation
Develop flexible spaces for events
New catering facilities
Architects – Lucas Hickman Smith, builders Bluestone, interpretation PLB
Dragon Hall following development
Business Plan
The original business plan relied on Dragon Hall generating 70% of its income from visitors and 30% from hire activities.
In 2012 Dragon Hall raised only 5% of its income from visitors/admission but raised
35% from weddings
33% from events, hire and courses
11% from grants
6% from shop income,donations gift aid
7% from rental income
3% from formal learning.
2013 – 2015 Business Plan
Achieve Accreditation.
To significantly increase income through a range of revenue streams, external funding and sponsorship in order to become financially sustainable.
To increase visitor numbers and develop existing and new audiences.
To improve the volunteer programme in order to attract and retain volunteers.
Sustainability
Dragon Hall’s main income stream is weddings.
This has been achieved over some years and has involved investment in skills, training, equipment and marketing.
Sources of Income
Dragon Hall is constantly trying to increase income through other income streams such as events.
We are looking to increase income through income streams such as music events.
Grants and trusts – important to Dragon Hall.
Challenges of maintaining a grade I listed building.
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