烟草监测-中国烟草控制资源中心.pptVIP

* * CSR is being used increasingly by the TI to bolster their respectability and credibility. It has met with a lot of success. The range of CSR activities by the TI is remarkable and shows the efforts they will make to remain on good terms with governments and civil society with the ultimate aim of rendering their business and lobbying respectable to block and weaken policy and legislation * * I would like to conclude our presentation with the following points: Monitoring and evaluation are important Effective monitoring systems must track i) Prevalence of tobacco use; ii) impact of policy interventions; and iii) tobacco industry marketing, promotion and lobbying and must well disseminate the results Monitoring of tobacco use and its impact must be strengthened “公司社会责任”活动 Are on the increase everywhere: Running a community library bus service in Chile Providing food to WW2 veterans in Europe Building schools and giving out scholarships in Asia Providing clean water supplies in Africa * * 中国有100多所“烟草希望学校” 结果的传播 通过不同形式传播监测结果 新闻发布会 媒体报道 科学杂志 监测报告 结论 监测与评估非常重要 一个优秀的烟草监测系统需要覆盖下面几个相关的指标，包括：（1）烟草使用的流行率；（2）政策干预的影响；以及（3）烟草企业的市场营销、促销和游说情况。对监测结果必须进行有效的传播。 必须加强对烟草使用及其影响的监测工作。 * Good morning. In the next hour, we are going to talk about the “M” in the “MPOWER”. That is, Monitor tobacco use and prevention policies. I am Qiang Li and I am from tobacco control office, China CDC. I would like to first thank the Union for inviting me here, share my experience and learn from the participants on monitoring and evaluation. * We all know that smoking causes disease and death. Tobacco killed 100 million people in the 20th Century. and if the current usage patterns persist without any change, tobacco will cause over one billion deaths in the 21st century. That’s the reason that the World Health Organization made FCTC happen and that’s also the reason we all gathered here today – we need to curb the tobacco epidemic all over the world! * Just quickly go over the requirements i