GlobalDistributionSystems(GDS)全球分销系统.ppt

Airline want to get that share! Airline Strategies Traditional Travel Distribution Chain VENDORS TOUROPERATORS TRAVEL AGENCIES TRAVELLERS (Leisure – Corporate) New Travel Chain (@ = E Commerce) VENDORS TOUROPERATORS TRAVEL AGENCIES TRAVELLERS (Leisure – Corporate) @ @ @ @ @ New Business Models Thanks to ICT there new business models are possible Reverse auctions: Hotwire Customer names his price: Priceline Virtual Agencies: Expedia Multi channeling: Clicks, Bricks Mortar and Calls: Clicks (E-commerce) Bricks and Mortar (Traditional agency) Calls (Call-centers) Hotwire: Inventory Regulation Founded by: American America West Continental Hawaiian Northwest United US Airways Most Popular Travel Sites GDS Regulation (1) Before 1984: Systems not allowed to discriminate against each other, other airlines and agencies However: Biased display Own airline was favoured (1st lines on 1st screen) Reason: Agencies book almost always the first flight from the first screen GDS Regulation (2) 1992: New set of rules (both in US and EU): Neutral Display based on departure time and connection (direct flights first) No favours for hosts Participation in systems open to all airlines Free choice for travel agencies GDS Deregulation 2003/2004: Airlines and GDS can now deal with each other seperately Result: Airline ‘X’ only in system ‘B’ Discrimination with Opodo/ Orbitz: Only the best fares in those systems Danger of bypassing GDS by both agencies and consumers In favour of dominant carriers Effects on GDS’s New revenue models: Supplier of IT-services, e-commerce technology De-list smaller vendors (because they do not generate enough revenue) Third party agreements for additional services Effects on Airlines To buy preferred position in systems Downward price pressure on GDS’s by large airlines Smaller and regional carriers possibly switch to internet MIDT value will become less Effects on Agencies Fragmented info will be an opportunity to become data aggregators Need for tools for