专题17 阅读理解——广告应用文（解析版）.docVIP

方法与技巧 广告类阅读题内容主要涉及的是与人们生活息息相关的信息，如产品宣传、服务介绍、招生招聘等。 广告应用文的特点：标题醒目，重点突出，条理清楚。 广告类阅读材料的用词有以下“三多”特点：一是人名、地名、专有名词多；二是生词多；三是缩略词、省略句多。 命题形式： 广告类阅读是近几年高考英语阅读理解最常考的题材，在阅读理解的选材中占有很大的比重命题者的目的是要考查考生提取信息和处理信息的能力，所以命题的题型多是以获取信息为主的细节理解题。 解题技巧： 解答此类试题，可以从以下几个方面着手考虑： 一般来说，广告信息类阅读文章的内容丰富，如产品广告、招聘广告、风景名胜介绍、房房屋出租、招生广告、演出广告、节目介绍等。广告类阅读理解的突出特点是题干长、信息量丰富，所以该文体通常以细节理解题为主要题型；命题所涉及的信息往往具有位置分散、覆盖面广等特点。 在解决广告类阅读文章的细节解题时，考生要能迅速捕捉和解题相关的有效信息，通过分析、比较、归纳和推理等手段选出正确答案，排除不符合题意和文意的选项。根据广告类阅读文章信息量大的特点，考生可以先浏览文章后面的问题，然后带着问题看文章，这样，在阅读过程中可以大胆忽略和解题无关的信息，快速抓住有效信息，以达到正确解题的目的。 广告应用文阅读是高考阅读理解中难度最低的一种题型，这是必须得满分的试题。对待这种题一定要稳扎稳打，力争得满分。 体验高考 1.【2015·北京卷】B Revolutionary TV Ears TV Ears has helped thousands of people with various degrees of hearing loss hear the television clearly without turning up the volume(音量) and now it’s better and more affordable than ever! With TV Ears wireless technology, you set your own headset volume, while other TV listeners hear the television at a volume level that’s comfortable for them. You can even listen through the headset only and put the TV on mute(静音) if the situation calls for a quiet environment —maybe the baby is sleeping. Or perhaps you are the only one who is interested in listening to the ballgame. TV Ears patented technology includes a revolutionary noise reduction car tip, not used in any other commercially available headset. This tip reduces outside noise so that television dialogue is clear and understandable. Get the technology that has proven to help the most demanding customers. That’s why TV Ears has earned the trust and confidence of audiologists(听觉学家) nationwide as well as world-famous doctors. Doctor Recommended TV Ears! “My wife and I have used TV Ears almost daily for the past two years and find them a great help in our enjoyment of television . As a retired ear doctor, I heartily recommend TV Ears to people with normal hearing as well as those with hearing loss.” ? Robert Forbes, M. D, CA Customer Recommended TV Ears! “ Now my husband ca