Green Business Toolkit绿色商务工具包.pptVIP

Green business toolkit Marketing Marketing strategies Much of today’s advertising is still in print format Posters, Business cards, brochures etc are all heavy consumers of paper Use the Internet - Besides web pages, use ad banners on other sites, e-newsletters and e-mail Use “on product” advertising Develop customer loyalty through common interests Focus on consumer relations over “advertising” Communicate simply - avoid environmental jargon Marketing Strategies Take advantage of charitable events Create useful items that carry your message Use long term advertising. eg. Bus shelters Direc