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Short term Long term strategy (cont’d) Long term strategy Continue to launch Microwave Oven with new features Introduce new innovation products Conclusion The change in consumer habits create new opportunities Pricing policy is one of the important factors The development of technology is the key to success for the market seems difficult Style, size and product enhancements designed to suit each market segment Conclusion The change in consumer habits create new opportunities The new recipes has changed somewhat the habit of using microwave Indians. “To change the way you look, just chan