Green Marketing TVB绿色营销TVB.pptVIP

Green Marketing * Definition of Green Consumer LOHAS: (Lifestyle of Heath and Sustainability) very progressive on environment and society, looking for ways to do more; not too concerned about price (16%). Naturalites: primarily concerned about personal health and wellness, and use many natural products; would like to do more to protect the environment (25%). Conventionals: practical, like to see the results of what they do; interested in green products that make sense (e.g., save money) in the long run (23%). Drifters: not too concerned about the environment, figure there’s time to f