PEST STEEP Analysis Wikispaces害虫amp陡峭的wiki空间分析.pptxVIP

PEST STEEP Analysis PEST STEEP Analysis P E S T conomic ocial echnology olitical PEST STEEP Analysis Political Political factors include: Political Stability Risk of War Laws Taxes Working Conditions Trade Regulations Intellectual Property Protection PEST STEEP Analysis Economic Economic factors include: Type of economic system Infrastructure Labour Costs Exchange Rates Skill Level of Work Force Business Cycle Stage Unemployment Rate Inflation Rate Interest Rates PEST STEEP Analysis Social Social factors include: Demographics Class Structure Education Culture (gender roles) Entrepreneurial Spirit Attitudes (health, environment etc.) Leisure Interests PEST STEEP Analysis Technology Technology factors include: Developments in technology Impact on cost Impact on value chain Technological infrastructure PEST STEEP Analysis PEST Analysis STEEP Analysis Political Economical Social Technology Social Technology Economical Ecological Political The only difference is “Ecological” PEST STEEP Analysis Introduction Marketing tool has been in used by businesses as a means to acquire their competitive advantage in the industry. They use it mostly as a means to measure their capabilities and compare it to the demands given by the business environment they operate on. One such tool is the PEST Analysis. This study will look into the description and implementation of the said tool. Moreover, the paper will also be using it to present the external environment affecting the operations of Starbucks HK. ?? PEST Analysis of Starbucks in Hong Kong PEST STEEP Analysis A.?? Political Factors The Hong Kong Special Administrative Region (HKSAR) has been under the rule of mainland China for several years already after the handover of the British Government. Nevertheless, it has been given a free hand in implementing business-friendly laws in the land. ( 2004) These liberties allowed companies like Starbucks Coffee Company International the capability to operate in the said countr