Picayune, MS Market Study Findings 花絮MS市场研究.pptVIP

* * * * * * * Pascagoula Retail Market Study Preliminary Recommendations Today’s Presentation Recap of the market study findings 4 Strategic Themes 18 Recommendations Recommendations Divided Into Priority One: 1-2 years and Priority Two Projects 2-5 years. Market Analysis - Zip Code Survey Survey Held March 5-12 15 Participants tallied 10 retailers 5 restaurant 1377 Recorded Visits 76 Unique American Zip Codes 13 States plus Where are they from? The Trade Area Definition Retail Market Potential Retail Market Potential Retail Market Potential Recruiting Retaining Customers: Marketing Recommendations Coordinating the Effort: Organizational Recommendations Building Critical Mass: Retail Recruitment Recommendations Retail Development Strategies for Pascagoula The Complete Community: Residential Recommendations Pascagoula has a well known “brand” identity it is using in many different ways. Downtown Pascagoula itself has a wide array of events and activities and is well known for its revitalization efforts. Yet, the community is not perceived as a “shopping destination” even though the numbers show a different story. There is an opportunity to promote existing shopping and dining in Pascagoula. Marketing Issues The local Pascagoula resident: To stem retail leakage in certain categories and build pride of place. The regional customer (including employees): To gain customer loyalty. To potentially stem future retail growth along I-10 The visitor: A more regional strategy centered on Nature Based Tourism, shipbuilding, and water access. Marketing Targets Develop a marketing matching grant for businesses. (1) Work on a “shopping and dining” page for the City’s webpage, include a link for shopping and dining on Facebook. (1) Consider a printed shopping and dining “passport.” (consider partnership with Schools) (2) Consider a special late hours/Saturday promotion program: events and marketing (2) Marketing Recommendations First year: $10,000. Matching “alloca