Rationalism vs理性主义与. Incrementalism two opposing or complementary.pptVIP

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Rationalism vs理性主义与. Incrementalism two opposing or complementary.ppt

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Rationalism vs理性主义与. Incrementalism two opposing or complementary

Centralisationor Departmental Freedom? Mike McConnell Iain A. Middleton Featuring: the department the management Overview The problem Historical development of HEI websites Barriers to change Where to from here? Case Study 1: The Robert Gordon University Case Study 2: University of Aberdeen What have we learned The problem (1) Objectively: the site’s a mess! can’t find information patchwork of sites, inconsistent in presentation and navigation non compliance: usability, accessibilty, legal obligations... is it any more than the sum of its parts? uncoordinated/inconsistent development outdated/irrelevant/incorrect information non representation of key areas/aspects The problem (2) Departments’ point(s) of view: the site’s a mess! (but ours is OK, leave us alone) we do what we can we can’t get stuff up the bloke who did the site has left we don’t have the time we can’t find ‘our site’ why can’t we have a link from the home page? The problem (3) Management’s point of view the site’s a mess! our institution is a laughing stock can’t find anything doesn’t look corporate or consistent doesn’t impress can’t be good for business Everyone agrees the site’s a mess... …so why does the situation arise and persist? HEIs differ from other large organisations historically, sites have ‘developed’ ad hoc barriers to change come from both departments and management Characteristics of HEIs tradition of departmental autonomy and academic freedom looser management structures departmental ambivalence to: management corporate identity multiple activities and objectives - research, teaching, consultancy Historical development of HEI websites Independently by departments: because we can: The technology is there I suppose we ought to; everybody else has one amateurs/enthusiasts Look! I can do HTML/Flash/animated gifs I want to advertise my research/hobby/pets Historical management of departmental websites let the most techie/enthusiastic member of staff to ‘do the webs