Retail Management ITESM零售管理项目.pptVIP

Chapter 1 Introduction to the World of Retailing What is Retailing? Retailing – a set of business activities that adds value to the products and services sold to consumers for their personal or family use. A retailer is a business that sells products and/or services to consumers for personal or family use. Examples of Retailers Retailers: -Sears, Holiday Inn, McDonalds, A, Jiffy Lube, AMC Theaters, American Eagle Outfitter, FAO Schwartz, Kroger Firms that are retailers and wholesalers that sell to other business as well as consumers: -Office Depot, The Home Depot, United Airlines, Bank of America, Sams Clubs How Retailers Add Value Breaking Bulk -Buy it in quantities customers want Holding Inventory -Buy it at a convenient place when you want it Providing Assortment -Buy other products at the same time Offering Services -See it before you buy, get credit, layaway How Retailers Add Value Manufacturer’s Perspective Distribution Channel Decision Variables for Retailers Economic Significance of Retailing Over $2.5 trillion in annual U.S. sales -greater than medical care, housing, recreation combine Employs 17% of population -about the same as manufacturing and growing Management training opportunities Entrepreneurial opportunities Nature of Retail Industry is Changing Retailing is a High Tech Industry Globalization of Retailing Retail Environment Differs Across the Globe JC Penney’s Strategic Evolution Sears’ Strategic Evolution Whole Foods Implementation Hot Topic’s Retail Mix Hot Topic’s Retail Mix Hot Topic’s Retail Mix Hot Topic’s Retail Mix Hot Topic’s Retail Mix Hot Topic’s Retail Mix Hot Topic’s Retail Mix Macy’s Retail Mix Macy’s Retail Mix Macy’s Retail Mix Macy’s Retail Mix Macy’s Retail Mix Macy’s Retail Mix Macy’s Retail Mix Wal-Mart’s Retail Mix Wal-Mart’s Retail Mix Wal-Mart’s Retail Mix Wal-Mart’s Retail Mix Wal-Mart’s Retail Mix Wal-Mart’s Retail Mix Wal-Mart’s Retail Mix Career Opportunities in RetailingStart Your Own Business Wal