湖南省临澧县第一中学高中英语译林版必修4《Unit 1 Advertising Project-整体阅读》说授评材料.docVIP

Teaching Aims : Help the students learn about some basic information about an ad. Campaign. Guide students to apply what they have learnt to develop an ad. Campaign. Teaching important and difficult points: guide the student to develop an ad. Campaign. Help the students improve their abilities of using English properly. Teaching procedures: Step1.Reading 2.Read the handout carefully to find the answer to the following questions: 1) What do you know about an ad campaign? (An ad campaign is an organized programme of advertisements using various types of ads to a particular audience.) 2) What