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商务谈判技巧与实务 摘　　要 商务谈判是在经济活动中，谈判双方通过协商来确定与交换有关的各种条件的一项必不可少的活动，它可以促进双方达成协议，是双方洽谈的一项重要环节。商务谈判是人们相互调整利益，减少分歧，并最终确立共同利益的行为过程。如果谈判的技巧不合适不但会使双方发生冲突导致贸易失败，更会造成经济上的损失。而商务谈判的过程就是谈判者语言交流的过程。语言在商务谈判中犹如桥梁，占有重要的地位，它往往决定了谈判的成败。在商务谈判中除了在语言上要注意文明用语、口齿清楚、语句通顺和流畅大方等一般要求外，还应掌握一定的语言表达艺术。语言的表达艺术有其优雅、生动、活泼和富有感染力等特点，在商务谈判中起到了不可估量的作用。因此在商务谈判中谈判双方应出色运用语言艺术及技巧。商务谈判语言艺术问的艺术答的技巧谋略内涵 Business negotiation skills and Practice Abstract Business negotiation is in economic activities, the negotiating parties to determine through consultation with various conditions related to exchange an essential activity, it can promote the agreement, is an important part of bilateral negotiations. Business negotiation is adjusted interest, reduce differences, and ultimately to establish the common interests of the process. Inappropriate negotiation skills will not only make the trade conflicts caused the failure, will result in economic losses. The process of negotiation and communication is the process of negotiators. Language in business negotiations as bridges, occupies an important position, it often determines the success or failure of the talks. In business negotiations, in addition to the language should be pay attention to civilization terminology, enunciation is clear, fluent and smooth and general requirements, should also master the language art. Language of artistic expression has its elegant, vivid, lively and full of appeal, etc., in business negotiations played an invaluable role. Therefore, in business negotiations, both sides should be an excellent use of language arts and skills. Keywords: Business negotiation, The language arts, Ask the art, Answer skills, Strategic connotation 新!为您提供类似表述，查看示例用法： ? 分享到 翻译结果重试 抱歉，系统响应超时，请稍后再试 支持中英、中日、泰英、日英在线互译 支持网页翻译，在输入框输入网页地址即可 提供一键清空、复制功能、支持双语对照查看，使您体验更加流畅 目　　录 1　引言 1 2 商务谈判的概述 1 2.1商务谈判的准备工作 2 2.1.1　商务谈判中语言表达的注意事项 3 2.1.2　正确的应用语言 3 3　商务谈判的策略 5 3.1　恰当运用商务谈判的策略 5 3.1.1掌握商务谈判中的要领 5 3.1.2 .处理谈判双方利益冲突的关键在于创造双赢的解决方案 6 3.1.3 有效寻找双赢的方案 7 3.2　解决谈判利益冲突 7 结