PurchaseIntentionModelforVideoGameConsoles.docVIP

Purchase Intention Model for Video Game Consoles John Sum, Mario Wei-ting Liao Institute of E- Commerce, National Chung Hsing University Taichung 40227, Taiwan. Abstract While Wii has introduced an easy-to-play control device, a new player groups has been attracted to play video games without spending time to learn how to control a complicated device. The market environment in video game consoles has shifted. A new understanding on purchase intention model will be needed. Therefore, a new model describing such relation is presented in this paper. After interviewing a group of professional