Explore Launch Proposal.ppt

Unit of measure * Footnote Source: Source Working Draft - Last Modified 11/11/2005 4:18:14 PM Printed CONFIDENTIAL Document Date This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. This material was used by McKinsey & Company during an oral presentation; it is not a complete record of the discussion. Working Draft Last Modified 11/11/2005 4:18:14 PM Pacific Standard Time Printed * Eden Launch Proposal PRELIMINARY ANALYSIS OF TARGET GROUP STUDENT COMMUNITY MANAGEMENT CO-OPERATION BRAND LIST CO-OPERATION BRAND LAUNCH PROPOSAL Through co-operation with selected brands and college students community management, we can arrange a sensational launch that will also build brand image of Eden * Analysis of target group - Who is our target group PRELIMINARY Eden delivers both consumer experiences and platform development services Its intended audience includes students, companies, educators, and parents. Schools Parents Perspective Students & Alumni Companies Colleges Students * Analysis of target group - Characteristic of Eden users PRELIMINARY Energetic Sport Creative Open-minded Easy to adapt new concept Eager to learn new things Passion Emotionally easy moved Young Aged 18-2 Want to be self-controlled Colleges Students * Analysis of target group - Desire of Eden users PRELIMINARY Entertainment Career Education Social Desire of Colleges Students * Student Community Management PRELIMINARY Eden Region A Region B Region C Virtual College A Virtual College B Region Ambassador A Eden’s full time staff Region Ambassador B Eden’s full time staff Ambassador A College student Ambassador B College student Virtual Government A Virtual Government B Launch Event Annul Party Launch Event Annul Party * Why Student Ambassador Only the students themselves understand their own needs Inst