儿童教育公司商业计划书.doc

1 -儿童教育公司商业计划书目 录1 执行总结···············································51.1 公司介绍··········································51.2 产品服务描述······································51.3 市场描述··········································61.4 营销战略描述······································71.5 财务分析··········································71.6 风险分析··········································81.7 风险资本退出······································82 产品服务介绍········································92.1 产品服务简介······································92.2 产品服务方案·····································102.3 产品服务特色·····································133 产品服务市场分析····································143.1 市场概况 ········································143.2 需求分析·········································143.3 市场机会·········································153.4 环境分析·········································153.5 SWOT分析·········································173.6 竞争对手分析·····································204 营销计划············································224.1 营销目标·········································224.2 目标市场·········································234.3 产品策略（product）································244.4 价格策略（price）··································264.5 渠道策略（place）··································274.6 促销宣传策略（promotion）··························284.7 宣传方案·········································285 公司简介及公司管理··································315.1 公司简介·········································315.2 公司文化·········································315.3 公司管理层及员工分工·····························316 财务分析············································416.1 财务数据预测·····································416.2 财务报表分析·····································467 风险预测············································497.1 市场风险·········································497.2 竞争风险·········································497.3 财务风险及其控制·································497.4 管理风险·········································508 风险资本退出········